Esra Güven, General Manager of ÜÇGE AŞ, who leads the innovative roadmap of the institution with her visionary approach, made an assessment about the important degrees received in the last period; “As ÜÇGE, we always attach great importance to R&D studies in order to pave the way for the sector, to guide the developments, and to contribute to the positive development of the sector as well as its evolution. In this sense, beyond playing the game by the rules, we allocate great resources and invest in qualified manpower to rewrite the rules. In order to pave the way for our own customers, we analyze the expectations and needs of end consumers, and also investigate the impact of changing consumption behaviors on our customers, our brands. We direct our investments with a broad perspective in order to foresee how a change we make in a chain of the sector will affect the last link. For this reason, we attach special importance to the subject of patents when planning our automation-oriented, smart digital retail and storage solutions.

As ÜÇGE, we have laid the foundations of our current distinctive brand position by designing products and systems that will pave the way for sectoral change in the national and global markets since the day we were founded. We systematized these works and protected them with patents and design registrations. In the last three years, we have registered 16 patents/utility models and 18 design registrations. We have implemented many more innovations that will benefit the sectors we serve. There are also patent applications that we are working on. Our company received the "Good Design Award" in the Design Turkey "Industrial Design Awards" in 2017 and 2019, and the "First Firm to File the Most Patent Applications in the Furniture Sector in Bursa in 2012-2016" in 2017 and the "Ar- In the “Ge 250” research, we are proud of adding value with the mission of always moving the sector further, by ranking 41st in Turkey according to the Number of Design Registrations received at the R&D Center and 42nd in Turkey according to the Number of Patents Received.

“ÜÇGE has an ecosystem that constantly fosters a culture of innovation”

At ÜÇGE, we direct our R&D studies over our long-term goals rather than short-term goals. Thus, we realize our projects that will guide our five and even ten-year goals. While providing benefits to our customers with high value-added products and projects, becoming unique is our main starting point. Thus, we differentiate our brand and increase our competitive power. As a result, the biggest proof of our current achievements is that the most important brands of the world retail industry, along with domestic brands, trust the power of ÜÇGE in store equipment and shelf systems project operations and prefer us.